Resources and updates
for your Apple Pay integration

Explore features for your business

Issuers

Merchants

Platforms

The business impact of Apple Pay

Boost sales

Apple Pay generated $100 billion in incremental merchant sales,1 with high authorization rates and consumer usage as contributors.

Strengthen security

Apple Pay prevented well over $1 billion in fraud losses.2 Its layered security approach helps stop fraud before it happens.

Optimize checkout

On average, merchants that enabled Apple Pay on the web and in apps report a 22% increase in conversion and revenue rates.3

Delight customers

98% of users say they are likely to recommend Apple Pay to others.4

Maximize value

Drive engagement and loyalty leveraging the collection of Apple Pay features — with no incremental integration fees.

Scale globally

Apple Pay connects 11,000+ issuers, millions of merchants, and payment networks to customers across 90+ markets.
Apple logo, curved padlock bar in place of apple stem

Fraud protection
for issuers and merchants

Apple actively collaborates with its ecosystem of partners
to combat fraud before and after a payment moment.

News and updates

September 30, 2026

Apple Pay launches in India

Learn more

June 08, 2026

WWDC26: New features announced

Learn more

May 07, 2026

Enable secure, seamless provisioning with Tap to Add Card

Read the case study

Join the Apple Pay platform.

  • In the US, Apple Pay is a service provided by Apple Payments Services LLC, a subsidiary of Apple Inc. Neither Apple Inc. nor Apple Payments Services LLC is a bank. Any card used in Apple Pay is offered by the card issuer.

  • Apple Pay is not available in all markets. View Apple Pay countries and regions.

  • Features are subject to change. Some features, applications, and services may not be available in all regions or all languages and may require specific hardware and software.