Issuer Features

Explore Apple Pay features for issuers.
Discover the benefits, enablement steps,
and resources to get started.
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Card Verification Methods

Tailored authentication
for every provisioning request

Add another layer of security to card provisioning requests with a variety of verification methods that enable cardholders to quickly and easily complete their card setup. Stay in control by choosing which verification methods to present to the cardholder based on your real‑time fraud risk assessment. This capability also helps you reduce customer support costs by allowing cardholders to verify their identity through automated, self‑service channels like your website, iOS app, or SMS.

Verification options

Issuers can choose from various verification methods to validate card ownership by the cardholders before approving a card provisioning request:

  • In‑App Verification: Authenticates cardholders directly within the issuer’s iOS app.
  • Short Message Service (SMS): Sends a one‑time passcode to the cardholder’s phone number on file with the issuer.
  • Email: Authenticates the cardholder’s identity through a one‑time passcode sent to the email address on file with the issuer.
  • Website or App Clip: Directs cardholders to the issuer’s website or an App Clip to complete verification.
  • Outbound Phone Call: Delivers a one‑time passcode via an outbound phone call to the cardholder’s number on file with the issuer.
  • Inbound Phone Call: Allows cardholders to call the issuer’s support center, where an agent can verify their identity.

Cardholder experience

Get started.

Enable card verification methods

  1. Partner with us.
  2. Review and adhere to Apple Pay guidelines:
  3. Follow PNO implementation guides, articles, and bulletins.
  4. Enable card verification methods for your Apple Pay integration:
    • Implement at least two verification methods to validate a cardholder. Specific methods presented should be based on the level of risk on the provision attempt.
    • Support at least one of the following methods: SMS OTP, Email OTP, or In‑App Verification.
  5. Work with payment network operators (PNOs) to implement verification step‑up methods. Activation data is typically defined by each network.
  6. Implement. Work with your PNO to build and test their verification methods. Refer to In‑App Provisioning and Verification documentation for implementation details.
  7. For help contacting your PNO, or if you have other questions about Apple Pay, contact Apple Pay Partner Support.

Explore the resources

Requirements

Issuer Functional Requirements (IFR)*

Apple Pay Fraud Guidelines*

App Review Guidelines

Payment Network Operator Requirements (issued by PNO)

Documentation

Frequently asked questions

What card verification methods does Apple Pay support?

Apple Pay enables issuers to securely confirm card ownership during the provisioning process. Supported methods include verification via email, SMS, phone, or the issuer’s website or iOS app.

What are the benefits of enabling card verification methods for Apple Pay?

These methods help issuers increase successful card provisioning completions and strengthen fraud protection by reliably confirming card ownership during the Apple Pay provisioning process.

In which markets are card verification methods for Apple Pay available?

Card verification methods are available in all markets where Apple Pay is live today.

Are issuers required to implement card verification methods for Apple Pay?

Yes, issuers must enable card verification methods as part of their provisioning process into Apple Pay. Refer to the Issuer Functional Requirements (IFR) for details.

Is there a minimum number of card verification methods that an issuer is required to implement?

For each Apple Pay provisioning request requiring cardholder step‑up verification, the issuer must provide cardholders with at least two verification methods. Refer to the Issuer Functional Requirements (IFR) for details.

Is there an implementation fee for this feature?

This feature can be enabled as part of a new or existing Apple Pay implementation. As with other Apple Pay features, Apple does not charge implementation fees for its enablement.

Can a cardholder validate card ownership via their issuer app on their Apple device?

Yes. Apple Pay supports On‑Device In‑App Verification, which allows the cardholder to verify and activate a pending card through their issuer app on the same device on which the card was provisioned.

Can a cardholder verify using in-app verification even when the original provisioning request was made from a different device?

Yes. Cross‑Device In‑App Verification allows cardholders to start the provisioning process on one device and complete verification through their issuer app on another.

Are there any requirements for implementing Cross-Device In-App Verification?

Issuers must have enabled On‑Device In‑App Verification in order to implement Cross‑Device In‑App Verification.

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  1. In the US, Apple Pay is a service provided by Apple Payments Services LLC, a subsidiary of Apple Inc. Neither Apple Inc. nor Apple Payments Services LLC is a bank. Any card used in Apple Pay is offered by the card issuer.

  2. Apple Pay is not available in all markets. View Apple Pay countries and regions.

  3. Features are subject to change. Some features, applications, and services may not be available in all regions or all languages and may require specific hardware and software.